RATE CARD & GUIDEANCE

TWENTY8 MODEL MANAGEMENT – RATE CARD

Effective Date: 30th July 2024​

 

RATE CARD DISCLAIMER

This rate card is provided as a general guide only.
All rates are indicative and subject to change at the Agency’s (Twenty8 Model Management Limited) discretion.
Final fees are confirmed in writing on a job-by-job basis and are governed by the terms set out in the relevant booking confirmation, invoice, and/or contract.

Where there is any inconsistency between this guide and a written agreement, invoice, or booking confirmation, the latter shall prevail.

The Agency reserves the right to amend rates, usage categories, and multipliers at any time, including in response to territory, platform, duration, campaign scope, or commercial value.

This guide does not constitute a waiver of rights, nor does it limit the Agency’s ability to charge appropriate fees for extended, additional, or unauthorised usage.

 

BASE SHOOT FEES (BSF) - Excludes usage unless explicitly stated

 

Mainboard 

Full Day (up to 8 hours): £350

Half Day (up to 4 hours): £150

 

New Face

Full Day (up to 8 hours): £250

Half Day (up to 4 hours): £120

 

Overtime charged pro-rata at the full-day hourly rate. All shoot fees are subject to agency commission.

 

AGENCY COMMISSION

+20% agency fee applies to all fees (shoot + usage)
 

USAGE FEES

Usage is calculated as a multiplier of the applicable BSF. 

Usage Fee = BSF × Usage Multiplier

 

USAGE MULTIPLIERS

1× Usage – Basic / Low-Impact

Client’s own website (single product/page)
Organic social media (no paid ads)
Internal use
Digital lookbooks (non-commercial)
 

2× Usage – Standard E-Commerce

Client website e-commerce (multiple products)
Single third-party retailer
Featured email marketing
Category pages or homepage banners (client website)
 

3× Usage – High-Value E-Commerce / Multi-Placement

High-traffic e-commerce platforms (e.g. Amazon storefronts)
Multi-retailer usage (2–3 platforms)
Homepage hero images
Digital brochures/catalogues
Medium international territories

 

4× Usage – Paid Digital Advertising

Paid social ads (Meta, TikTok, Pinterest)
Amazon PPC / Sponsored Ads
Retargeting campaigns
Large territories (UK, EU, USA)
 

5× Usage – Premium Commercial / Multi-Territory

International paid advertising
Hero campaigns
B2B marketing materials
Stockist-facing brochures
High-volume retail campaigns
 

6×+ Usage – OOH / Print / Broadcast

POS displays
In-store units
Print advertising
Billboards
TV / cinema
Worldwide or unlimited usage
 

 

UNAUTHORISED USAGE

Any use outside the agreed licence will be charged retrospectively at:

Full market usage value (determined by Twenty8) × 2–5 uplift

This reflects loss of negotiation and commercial exploitation.

 

EXCLUSIVITY (IF REQUIRED)

Exclusivity fees are calculated separately based on:

Category
Territory
Duration
 

PAYMENT TERMS

Payment due within 14 days
Late payment may incur statutory interest and recovery costs as detailed in contract
 

EXAMPLE CALCULATION

Full day shoot: £350

Amazon e-commerce (3× usage): £1,050

Subtotal: £1,400

Agency fee (20%): £280

Total: £1,680